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Wednesday, October 14, 2009

GM Marketing Backfire?

So after a few weeks of voting, GM's TheBestCarWins.com web site has the following results:

Fuel Efficiency: Toyota (Prius, not Land Cruiser)
Safety: Volvo
Quality: Toyota (sans zip ties)
Performance; BMW
The Best: BMW

So what was the point?  Everyone can see that GM's brands aren't the winners.  What did GM gain?

5 comments:

Anonymous said...

Marketing backfire, yes.
Looks like the Obama administration's handiwork - using the auto industry as a test mule (or Demo jackass) to stylize various techniques in shoving their healthcare crap down our throats.

Ryan Robitaille said...

Wow. I wish someone would explain to me how Obama is responsible for the US auto industry's problems.

Anonymous Comment Pundit maybe?

Anyways, that's pretty funny about the "Best Car Wins" site - I'm not quite sure what they expected. Hopefully it was more for actual simple market research instead of a campaign - but hey. Who knows.

For the record I disagree with most of the choices, seems like they were based on people's reactions to each automakers specific commercial campaigns instead of reality...

Never trust 'the internets'. :)

Anonymous said...

I believe the comment had to do with the current poor decisions made by the government controlled US automakers...

We are watching the death of two US automakers being funded by our tax dollars. So sad for us. Pull the plug already...

post free ad said...

that's pretty funny about the "Best Car Wins" site - I'm not quite sure what they expected. Hopefully it was more for actual simple market research instead of a campaign - but hey. Who knows.......?

Anonymous said...

http://www.youtube.com/watch?v=oZzgAjjuqZM