I was strolling in downtown Birmingham (MI) today, after cashing in my voting slip for a free Starbucks coffee, when I saw a crowd forming on the sidewalk up ahead. Parked in front of the Einstien Bagel was a Bugatti Veyron. It was black and red. I didn't have a camera with me (of course), and I didn't catch if it was a dealer car or not.
There were about 20 people crowded around the car, ogling and taking cell phone photos. It was as if some guy was hanging out on the sidewalk with a cocktail dress clad Angelina Jolie on his arm.
I can't think of a way to draw more attention for ~$2,000,000, other than maybe giving it away as $20 bills on the street corner.