In a new ad campaign, GM's Chevrolet division points out the passion that some of their classic cars inspire. Link: http://blogs.edmunds.com/straightline/2009/08/chevy-hates-on-imports-and-hollywood-with-recent-ad-campaign.html#more. One of the banners says "They Don't Make Songs About Volvos".
As a former Volvo 850 owner, I am a little hurt by Chevrolet's blow, implying that Volvo's don't inspire passion. I'd like to point out that in fact, there are several songs about Volvos. For example, "Volvo Cowgirl 99" by Sheryl Crow (http://www.youtube.com/watch?v=4VIUod8EAo4). Or Everclear's "Volvo Driving Soccer Mom" (http://www.youtube.com/watch?v=xK_XWH7Ryd4). And I also found something called "The Volvo Song" (http://www.youtube.com/watch?v=quAFK_CkXOs).
I don't think many people are writing songs about Impalas these days. If you dwell too much on past glory, you might re-inforce the idea that right now half of your lineup is sub-par boring crap, like the Impala. And the Aveo. And the Cobalt.