2012 NAIAS Detroit Auto Show: Part 3, Coda

Coda set up a booth at NAIAS, which was surprising to me.  See, Coda will only be for sale at first in California, and has an unknown timetable to sell in the rest of the country.  I asked one of the Coda reps why they were in Detroit, and they said simply to build awareness.

Coda, you have a lot of work to do. Your car does not look like it is worth $15,000, much less $40,000.



Coda's biggest problem, I think, is that their car looks like an old Toyota from about 2001.




Coda's second biggest problem is that this thing is put together about like a Chrysler from 2001, or worse. Look at the loose headliner fit. That's not me pulling on it, that's some guy who got into the front seat after I got into the back, and said, "hey, check this out!".


The interior can charitably be called functional. Hard plastics, wide gaps, and cheap feel abound.


The "high-tech" PRNDL knob. It feels about as cheesy as it looks.


The powertrain cutaway was interesting. Here is where most of the $40,000 is: in the wide, flat battery pack slung under the body.


The face of Coda. Notice the huge gap between the hood and the headlight/fascia. It screams "cheap".

I have no idea how Coda is going to make it.  With elegant and refined electric cars in the market such as the Leaf and Focus, as well as the half-gas Volt, Coda looks very weak.  They claim to have a 150 mile range, which would be world class.   But who will spend $40,000 on an ugly car, made mostly in China, with an unproven record and a minuscule dealer network?