Everyone who I have talked to about it thinks that renaming the Zephyr to "MKZ" (pronounced "mark zee") was a dumb move by Lincoln. Customers will be confused. Not to mention the secondary market--there will be 2006 Zephyrs and 2007 MKZs, but no 2007 Zephyrs or 2006 MKZs.
If you go to www.lincolnmks.com, you get to Lincoln. Same with www.lincolnmkx.com.
What else is Lincoln up to? I tried typing in a few more combinations.
www.lincolnmka.com didn't get me anywhere, and neither did www.lincolnmkb.com.
But, try these: www.lincolnmke.com and www.lincolnmkl.com
I wonder what Lincoln is working on that will be called "Mark E" and "Mark L"? "Mark N" would make sense for Navigator, but no one has registered www.lincolnmkn.com, so Ford is not changing to that name. And apparently, there is no plan to change the Mark LT to a "MKT" or "MKLT", using the domain name test. Are MKE and MKL the new names for Navigator and Mark LT?
4 comments:
The Aztek has found redemption in the nose of the '07 Navigator. It's busy and dull, what an amazing combination.
I really want to like Lincoln, and to see them succeed. But this hideous restyle of the Navigator and the switch to alphanumeric-style names really turn me off.
Whomever replaced the lovely '05-'06 Nav interior with that new piece of crap deserves to get fired. My goodness, where did Ford find such a sufficient supply of NOS '77 Grenada gauges?
Renaming the Canada-only Pontiac Pursuit (Cobalt rebadge) to the G5 is almost as bad (because they are now going to sell it in the US), especially considering that the same or similiar car as the G4 in Mexico. Now, selling it in the US is actually a good idea (despite the initial reaction of "ick...a Cobalt rebadge"), because Pontiac has a big ol' hole in the compact-sized market.
But that's not quite as stupid as this.
Post a Comment