Everyone who I have talked to about it thinks that renaming the Zephyr to "MKZ" (pronounced "mark zee") was a dumb move by Lincoln. Customers will be confused. Not to mention the secondary market--there will be 2006 Zephyrs and 2007 MKZs, but no 2007 Zephyrs or 2006 MKZs.
If you go to www.lincolnmks.com, you get to Lincoln. Same with www.lincolnmkx.com.
What else is Lincoln up to? I tried typing in a few more combinations.
www.lincolnmka.com didn't get me anywhere, and neither did www.lincolnmkb.com.
But, try these: www.lincolnmke.com and www.lincolnmkl.com
I wonder what Lincoln is working on that will be called "Mark E" and "Mark L"? "Mark N" would make sense for Navigator, but no one has registered www.lincolnmkn.com, so Ford is not changing to that name. And apparently, there is no plan to change the Mark LT to a "MKT" or "MKLT", using the domain name test. Are MKE and MKL the new names for Navigator and Mark LT?