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Friday, November 17, 2006

Lincoln on Amazon

The Detroit news is reporting that Lincoln is advertising some of its products on Amazon.com. They are displayed as a normal order-able Amazon item, except that instead of a "buy it" link there is a "Reserve" link, which takes you to Lincoln.com.
See The Lincoln MKX on Amazon
I think this is a silly tactic, and one that has a real danger of back-firing. In general, Amazon allows customers to post negative reviews of products if they are reasonably written. Like any other item, it appears that users can comment on the Lincoln vehicles and give them star ratings. You can't really order a Lincoln from Amazon, and you don't save any money, which is Amazon's big draw. You also can't cross-shop other cars.

People are not going to go and email each other, "hey, did you see that new Lincoln on Amazon? $25 shipping!".

1 comment:

jwfisher said...

Heres one you'll appreciate!
-Jeff
www.DrivingEnthusiast.net
(I'd like to get on your list of blogs)
==============================

I bought a new 2006 Lexus and returned to the dealer the next day
complaining that I couldn't figure out how the radio worked. The
salesman explained that the radio was voice activated.

"Watch this!", he said, "Nelson"

The Radio replied, "Ricky or Willie?"

Willie", He continued and "On The Road Again" came from the speakers.
Then he said, "Ray Charles", and in an instant "Georgia On My Mind"
replaced Willie Nelson.

I drove away happy, and for the next few days, every time I'd say,
"Beethoven," I'd get beautiful classical music, and if I said,
"Beatles," I'd get one of their awesome songs.

Yesterday, a couple ran a red light and nearly creamed my new car, but I
swerved in time to avoid them. I yelled, "Ass Holes"

Immediately the French National Anthem began to play, sung by Jane Fonda and Barbara Streisand, backed up by Michael Moore and The Dixie Chicks, with John Kerry on guitar, Al Gore on drums, Dan Rather on harmonica, Nancy Pelosi on tambourine, Harry Reid on spoons, Bill Clinton on sax
and Ted Kennedy on scotch.

I LOVE this car!