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Thursday, September 10, 2009

People Want PHEVs, But Cheap

A fascinating survey was publshed by Pike Research (here: which found that out of 1,041 respondents,  48% are interested in buying a plugin hybrid car (such as a Chevrolet Volt).  The problem is, of those, 65% would pay a premium of an average of 12% over a similar gasoline car, while 35% would not pay any premium at all. 

The Volt will cost around $40,000 at first.   A 12% premium over on a $25,000 car is $28,000. 

1 comment:

Anonymous said...

If I remember correctly the Volt is the same size as the Cobalt. 112% of $17k isn't $40k. I think GM is completely betting the farm on the $7500 tax credit hanging around.