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Thursday, March 18, 2010

Electric Car Consumers Want 90mi for $2,000

According to a survey by Consumer's Union of 1750 car owning adults, the typical (well, median) consumer wants a plug-in car that gets 90 miles of range or more, and wants to pay $2,000 or less over the price of a similar gasoline car for the technology.  More tellingly, consumers earning less than $50,000 (close to the median family income in the U.S. of about $52,000) were much less willing to pay a premium for a BEV.  

"Among consumers that would consider an electric car, the median extra amount that they would pay was $2,068. But 20 percent would pay nothing additional, while an equal share would pay at least $5,000 extra. Across major demographic segments, only one difference was statistically significant: 46 percent of consumers earning $50,000 or more annually would pay at least $2,000 extra versus just 27 percent of those earning less."

However, the current premium is estimated to be something like $10,000 for enough battery to move you 100 miles.  Which means that unless gasoline becomes very expensive, it is going to be a long time before electric cars have any significant volume.

Story here.

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