Good luck with that.
Chevy is ingrained in the culture. They'll have to retrain thousands of NASCAR fans.
They'll have to get songs re-written: "Drove my Chevrolet to the levr-o-let but the levr-o-let was dry"
It's good for Dodge (Ram) and Ford, through--they only have one syllable. Easier to say.
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We'uns "old guys" remember that the Chevy/levy rhyme was actually made in Dinah Shore's commercial song back in the mid '50s:
On a highway, or a road along the levy
Performance is sweeter, nothing can beat her
Life is completer in a Chevy
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