It is designed to look like a believable (but crazy) product, the iDrive, which is a suction cup and claw mount to mount iPads and other devices on your steering wheel or other unsafe places. Photos on the back show it being used in cars, on a factory runabout and also on a jet ski. I wonder, though, how the box maker gets away with using "iDrive", which is a real trademark for a number of different types of products, including data storage and surgical staplers.
The actual product is the prank box itself, one of many that are sold by Prank Pack.
I am going to use it on a friend, who is both a car nut and a Apple cultist.