In response to a series of articles about the auto maker, General Motors Corp. has pulled all of its advertising from Tribune Co.'s Los Angeles Times for the foreseeable future, GM said yesterday.
At the heart of the issue are some factual errors and misrepresentations in the editorial coverage, said Ryndee Carney, a GM spokeswoman. It's not just one story. It's a series of things that have happened over time, and we've made our objections known to the paper, and so we'd like to keep our discussions between us and the paper private. Ms. Carney added, As a general policy, we don't do this. It's very, very rare.
One media buyer said the amount would likely be in excess of $10 million annually. The auto maker spent about $2.8 billion on media time and space for advertising in 2004, according to TNS Media Intelligence.
The LA Times has a right to publish anything it wants--but GM is not obligated to pay for word of it.