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Monday, November 22, 2010

Fiat's Nero

I heard on John McElroy's automotive news show, Autoline Detroit, that Fiat will use Italian names for its colors in its marketing and ordering materials.  For example, red will be called rosso and black will be nero.  (Que Rome burning jokes)

What I don't understand then is why Fiat is calling the 500 "Five Hundred" and not "Cinquecento", which is its proper Italian name.  Some Americans many associate a recent large sedan by Ford with "Five Hundred".  Maybe the problem is teaching us dumb Americans how to say Cinquecento, although it isn't that hard once you hear it.  It sounds like "chink-wuh-chento" (not "sink-wuh-sento").  Fiat could hire some Italian babe with full lips to show us how it is done.

If you are going to go Italian, I say, go all in.  Call it Cinquecento.

1 comment:

cv said...

Yes, am going to Italy next week and say Cinquecento!! thanks

Sales CV