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Friday, November 05, 2010

Mahindra Update -- Still On Track?

I just got this email from Global Vehicles regarding Mahindra. It doesn't mention the litigation at all, and seems to blame domestic Indian market demand for the delay to U.S. introduction. Huh?

Good Morning Mahindra Truck Fans,

Congratulations. You are part of over 30,000 signed up to be the first to experience the hardworking Mahindra trucks.

I know you are wondering when you will have the opportunity to get behind the wheel of one of these amazing, authentic, robust, fuel-efficient trucks at a Mahindra dealer near you. While I cannot give you a firm answer on timing, I can tell you in my estimation, trucks will arrive in the spring of 2011.

Mahindra has applied for and received their EPA (Environmental Protection Agency) certificate, which means the vehicles have passed emission requirements. They also filed with (NHTSA) National Highway Safety Administration, which handles US standards for safety.

With these hurdles completed, it would seem production is imminent, but other factors may hinder the US launch. India's car sales are on a dramatic trajectory upward. The sales pace combined with an industry wide parts shortage is impacting home market sales, which will have an affect on the United States introduction.

In closing, I know each of you anxiously await the arrival of the Mahindra trucks, and I am confident that you will see a launch announcement in the next few months.

If you haven't seen the Specsheet on the trucks yet, please click on the link below to see it.

Click here to view Specsheet

Or copy and place the following into your browser:


John A. Perez
Global Vehicles USA, Inc.
1720 Windward Concourse
Suite 400
Alpharetta, GA 30005

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