Do you name your new cross-over SUV's "Outlook", "Acadia", and "Enclave"?
Do some word association games. What comes to mind?
Buick Enclave. Ethnic enclaves. Srebrenica. Being surrounded. I imagine that GM was shooting for exclusivity with this name, but they tried too hard. I don't know if other people get a positive association from Enclave, I certainly don't. And the car doesn't look like an enclave, it looks like an overfed tiger, or a carnivorous jelly bean.
GMC Acadia. (blank...) Acacia? Trees? Some town in Pennsylvania? What does this have to do with GMC? Shouldn't a GMC have a tough name, like "Stumpmuncher" or "Towmaster"or something? Or something that evokes rugged wilderness, like Serengeti?
Saturn Outlook. Email. Microsoft. Weather forecast. This one is really dumb--most of the middle class and upper middle class GM is targeting with this vehicle will make the email association. Here's an idea: since the brand name is Saturn, how about using an astronomic name, like Io. Or Titan (oops). Pathfinder (nope). Transit... Galaxy... Rover... Explorer... Voyager... rats. Never mind.
If I was in charge, I would have named the Buick Acadia, and the GMC Chesapeake. The Saturn crossover could be called
*Sorry, I don't know the names of all of Mitsubishi's products. I am impressed that anyone does.